Results you can measure.
Go Up delivers optimal performance through Google’s Cost Per Click (CPC) listings. There is no other marketing platform that delivers such versatile and yet measurable, data-led results as Google’s paid search marketing platform. This enables us to run highly targeted, flexible and efficient CPC campaigns.
We usually offer CPC as a part of a broader Search Marketing strategy, complementing a client’s SEO campaign.
What a campaign looks like
No two CPC campaigns are the same, but there are basic outlines that are followed by most reputable CPC agencies.
We will undertake extensive research into your paid search landscape, gaining a thorough understanding of your competitors: Their goals, strategies and saturation. Effective CPC strategies can be learned from, ineffective ones discarded. We will also gain important insights into projected spends for specific keywords.
We will investigate how the people that are searching for your product or service are searching for your product or service.
We will use the knowledge gained through the first two stages to help us identify a list of keywords, targeting buyers at different key stages of the buying process. These then undergo rigorous testing, a theme which continues even when the CPC campaign goes live.
Keywords will be revisited and added to/detracted from routinely throughout the campaign.
We will review the site’s information architecture, and look at ways in which we might be able to enhance the user journey whilst also improving quality score for CPC ad relevance.
We generate a number of Adcopy options, based on the profile of the client and their target demographics. We will then subject these to A/B testing, based on click through rate and conversions, gradually refining the different ads: cutting those that underperform and optimizing the high performers.
We will implement event and conversion tracking, enabling us to benchmark and set KPIs. These help to provide your account manager and their team with reliable and actionable data sets that are then used to enhance the CPC campaign. They are also fed back to the client so that they can better monitor progress.
We will set ad parameters: deciding who should see your ad, on what device, in what format, in which location and at what time.
Great CPC campaigns are all about constant improvement and refinement. We are constantly monitoring our CPC campaigns, seeking ways through which we can further enhance performance.
We have a portfolio of happy clients and a catalogue of proven results. Your appointed account manager will be your main point of contact throughout your CPC campaign, which allows an intimate understanding of your business, your demographic, your search landscape and your goals.